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Lancome Miracle Cushion Foundation Ingredients Review and Analysis: Is It Similar to Korean BB Cushions?

Tuesday, February 24, 2015

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Lancome's Miracle Cushion Foundation Liquid Cushion Compact SPF 23/PA++ is the first cushion foundation from a Western brand (if not one of the first), and it seems to be launched to much aplomb and fanfare in the West, (it hasn't hit this part of the world yet, though!). I found this entire trend interesting - while Western makeup and beauty trends are still exported to Asia, it also seems like the cross-pollination of beauty trends definitely goes both ways now. From the advertising I've been seeing Lancome do in the Western market, I was slightly amused to see that it was launched in the West to such fanfare and noise, with collaborations with Lisa Eldridge, Penelope Cruz modeling the product, Instagram hashtags, a mini-movie, and a microsite proclaiming the "new technology inside".


Lancome Miracle Cushion Foundation: Launched with guns blazing! (Source)

I had a bit of a "Whoa, Nelly!" moment at all the fanfare, because BB cushions and cushion foundations have been popular in Asia for awhile. And like all beauty products, it is very much a trend-based phenomenon, and more marketing gimmick that actual substantial formulation change. I've written previously about BB creams (and CC creams) and whether they justified the hype behind them, and also BB and CC cushions and whether the product was worth the hype as well, so I thought it would be interesting to take a similar ingredients analysis-based approach to Lancome's Miracle Cushion. (On a totally unrelated side note, I find it interesting that Lisa Eldridge - I absolutely admire her, by the way - is holding the cushion applicator puff the way you would a normal foundation sponge when applying traditional liquid foundation, rolled up in her hand. I've never seen anyone in Asia apply their cushions holding the applicator this way, because you could tear the thin applicator puff over time. Most people I've seen just press the puff flat to their face with tapping motions to blend, rather than roll or rub the applicator across the face.)


Lancome Miracle Cushion Foundation: Collaboration with Lisa Eldridge (Source)

I thought an interesting question to explore would be: From a formulation perspective, is the Lancome Miracle Cushion actually any different from the myriad of Korean BB cushions and cushion foundations we have here already? In fact, since BB cushions and CC cushions are really just souped up versions of BB creams and CC creams, are they even any different from your run-of-the-mill BB cream? Or, for that matter, a more traditional tinted moisturizer or foundation?

I thought this question was worth exploring, although I've already written about BB/CC Cushions before, because there is often a perception that Western BB creams/CC creams are somehow "inferior" to Asian BB and CC creams, although, as I've blogged before, from a formulation perspective, they're not significantly different. In fact, when I first blogged about BB creams and how they weren't really worth the hype a few years back, I got a bunch of feedback from some diehard BB cream fans saying that I was doing the analysis wrong, and that I needed to look at Asian BB creams because those were so much better than Western BB creams (nevermind that 1. I'm an Asian girl born, bred, and living in Asia, and 2. I looked at primarily Asian brand BB creams for that post). I guess what I'm trying to find out here is whether this perception of a Western BB/CC Cream/Cushion/Foundation is really justified by the ingredients, and since Lancome has just launched its Miracle Cushion, it seemed like the perfect time to compare a Western Cushion to several Asian ones, and see if there was really any difference!

Illamasqua Glamore Lipstick Swatches

Saturday, February 21, 2015

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Illamasqua's Glamore Lipsticks are a fairly new finish of lipsticks introduced by Illamasqua in 2014, and the shade range has been steadily expanding since then. The lipsticks have a satin finish (as opposed to the more matte finish of the brand's previous lipstick offerings), and these have been pretty popular.


Since Illamasqua has just come to Singapore (there is a store at B1 at Takayashimaya), I took the opportunity at the store opening to do what I do best - swatch makeup! I just love swatching stuff, it makes me look all weird and anti-social at these events since I'm basically hunched over the testers swatching up my arm intensely (I swear I'm totally normal and sociable! I like people! Really!), but a girl's gotta do what a girl's gotta do!

Anyway, let's move on to the swatches.

ISOI Bulgarian Rose Blemish Care Serum Review and Ingredients Analysis

Wednesday, February 18, 2015

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ISOI is a Korean skincare brand that touts itself as using natural products and "no harmful chemicals" (quote directly from the front page of the website). ISOI stands for "I SO Intelligent", and the main page of the ISOI site also encourages people to "Be an Intelligent Customer, and use isoi" and its "speed-effective natural skin care". And, the bestselling product from ISOI is its Bulgarian Rose Blemish Care Serum, which I'm reviewing today.


ISOI Bulgarian Rose Blemish Care Serum: The best-selling product from ISOI

Let me first say, the irony of encouraging people to be intelligent consumers while trashing "harmful chemicals" and promoting "natural skin care" in general is not lost on me. The fact is, as far as skincare is concerned, chemicals are not inherently bad, and not everything natural is automatically good. This is particularly the case for skincare, where the application is topical, as opposed to ingested, so while certain ingredients are good for the body when eaten, they might not have the same effect on skin. For example, even simple, natural things like lemon juice can be bad when applied to skin, because they are phototoxic could trigger skin reactions when exposed to sunlight after application, while certain "chemicals" like retinols, are good for skin.

ISOI Bulgarian Rose Blemish Care Serum Bottle Open
ISOI Bulgarian Rose Blemish Care Serum: ISOI bills itself as a natural skincare brand with no harmful chemicals

But that's just the marketing, and in a highly competitive market, brands will market themselves in whatever way sells best to the customer and gets their attention. And, the natural skincare trend has been blooming for awhile (as we've recently seen at BeautyAsia 2015 and other trade shows), and shows no signs of abating. And since I'm the kind of consumer who pays more attention to the ingredients list of the product than who the spokesperson for the brand is, I'm pretty much indifferent to how the product is marketed. So, marketing aside, how does the product fare?

To answer that question, we'll start at my very favourite (and my very usual) place to begin a product review - the ingredients list!

Etude House Stay Up Foundation Review, Swatches and FOTD

Sunday, February 15, 2015

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Etude House's Stay Up Foundation SPF40/PA++ is the brand's latest liquid foundation, and it claims to have a smooth texture and moisturizing properties for a smooth and flawless base. It also claims to have whitening properties to boot. On the product box, it says that it has a "smooth up, cover up, moist up 'Stay Up' formula" - so now you know where the name comes from!


Etude House Stay Up Foundation: Liquid Foundation with moisturizing properties

I found it interesting that Etude House launched a liquid foundation - after all, in the age of BB/CC/DD creams/cushions/what-have-yous, a liquid foundation seems pretty old school. But, Etude House does have some pretty good makeup, so I was interested to see the brand's take on the good ol' traditional liquid foundation - I imagine it's probably good!

Etude House Stay Up Foundation Shades
Etude House Stay Up Foundation: I have 4 shades of the liquid foundation for review

These come in a variety of colours, and I have four shades for review today - Ivory, Rosy, Beige, and Sand. Without further ado, let's take a look at the swatches!

Ettusais Heart Cheek Color and Creamy Lip Crayon Valentine's Day 2015 Swatches

Thursday, February 12, 2015

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Ettusais has launched two shades of blusher and two lip pencils for Valentine's Day, and as might be expected, both are limited edition.This consists of two blushes, the Heart Cheek Color, as well as two shades of Creamy Lip Crayon, both in shades of pink and orange.


Ettusais Heart Cheek Color and Creamy Lip Crayon

Let's go on to the swatches and my quick thoughts on them!

Etude House Give Me Chocolate Eyeshadow Duo Swatches

Monday, February 9, 2015

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Etude House's Give Me Chocolate Collection is a limited edition, Valentine's Day-themed collection. The collection consists of a few nail polish colours, and also three eyeshadow duos, which are packaged to look like little chocolate bars! I guess Valentine's Day and chocolates are a no-brainer of a combination!


Etude House Give Me Chocolate Eyeshadow Duos: Limited edition for V-Day

Initially, I actually thought these were some combination of bronzer/blush or highlighter/bronzer (perhaps I was influenced by other brands like Bourjois, who had also packaged bronzers in chocolate-looking packaging). It only dawned on me that these were eyeshadows when I saw them being used in a demo. So, let's move on to the swatches and my quick thoughts on them!

BeautyAsia 2015: Highlights and Hauls: Skincare, Brushes, and Nail Polish

Friday, February 6, 2015

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BeautyAsia came to town a couple of weeks back, and it's one of the largest scale beauty trade shows in Singapore, so I couldn't miss it! I also took photos of some of the highlights that I'd like to share with you guys! There were tons and tons of things to see (over 100 booths!), so I thought I'd just give you guys a quick view of some of the highlights, and what I bought!


BeautyAsia 2015: One of the ever-popular nail polish displays

As you might guess, this year's BeautyAsia had a pretty big crowd, as always. And, just like last year's BeautyAsia 2014 and BeautyAsia 2013, some of the perennial favourites were there - Hakuhodo was there with their gorgeously soft (if expensive!) brushes, and the nail polish distributors were there too. So, without further ado, let's take a dive into what I saw there!

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