As is always the case with Etude House, the packaging for this is uber-cute, and super girly and princess-y to boot. I'm not sure if the shades are added to the permanent collection, but the packaging is usually a limited edition thing. So if you're eyeing any of the items for the packaging, you probably might want to get them earlier, rather than later.
Etude House Bling Me Prism Eyes: A cream eyeshadow in 5 shades
Anyway, enough of my chatter - let's get to the swatches!